Posts Tagged ‘Integrated Marketing’
E-Commerce: a Platform for Integrated Marketing: A Case Study on U.S. Retailing
$24.95
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Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users
$34.99
Product Description
Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program “The Cyber Media Show with Kim Bayne,” this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more. Companion Web site features helpful resources and articles on new developments in wireless marketing.
From the Back Cover
Practical advice and guidance on how to effectively target the mobile consumer market With the explosive growth of the Internet, marketers were forced to rewrite the book on traditional marketing and develop innovative strategies to reach their audience. Now, with the dramatic increase in wireless communications, they must once again come up with a whole new set of rules to address the mobile consumer market. This field is expected to generate over $100 billion in revenues by the end of 2003 according to the Boston Consulting Group. Written by digital marketing expert Kim Bayne, this book offers practical advice and lighthearted observations about creating a well-executed wireless marketing program. Bayne clearly explains the major differences and similarities between wired and wireless marketing tools and demonstrates how to leverage them for optimum advantage. Throughout the book, she also includes cutting-edge case studies detailing how companies are setting the trends for mobile advertising and she helps marketers determine how to choose and implement the best options and services to meet their needs. Complete with leading tactics and tips, this book also shows you how to: Develop strategies for delivering wireless content that will appeal to mobile customers Research and create a surefire wireless marketing program Link offline and online programs to create a comprehensive integrated marketing presence Uncover new advancements and strategic initiatives to attract tech-savvy consumersThe companion Web site features helpful resources, articles, and case study updates on new developments in wireless marketing. A companion newsletter, Marketing Wirelessly, is available by e-mail subscription. Wiley Computer Publishing. Timely. Practical. Reliable.
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e-Marketing Intelligence – Transforming Brand and Increasing Sales – Tips and Tricks with Best Practices
$15.25
Product Description
E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won’t find in any other manual but much more to surprise you. • Marketing automation using the factory thinking approach. • Going green with digital marketing. • How to segment dead customer data in your CRM. • Promoting brand using E-mail marketing. • Successful deliverability and metrics for campaign management. • HTML rendering issues with Ms Outlook2007 and how to avoid them. • Mobile e-mail marketing. • SEM head and the long tail with bad, good and best examples. • SEO myths with keywords strategy. • Emergence of social media and its influence on consumer marketing. • Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.